Tour Management & ProductionRotterdam, Netherlands

Freelance Tour Manager and Producer in Rotterdam

I make sure the artist only has to play

Tour management & production

I’m a freelance tour manager based in Rotterdam, working across the Netherlands and Belgium. I run the advance and the showday for tours, clubshows, festivals and one-off dates, with experience with solo artists and bands. I also produce the occasional shoot. Before this I co-founded a retail business and spent three years running its team of ten. I also obtained a bachelor’s degree in Management and Organisation Studies from Tilburg University.

For other ventures — entrepreneurial, professional or academic — outside touring and production, see my LinkedIn.

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Jaya Besteman-Goold, freelance tour manager and producer based in Rotterdam.
Touring

Tour management for artists, bands and festivals

Freelance tour manager since December 2025.

Jesse Hoefnagels performing live on stage at Effenaar for Hit the City, with band and lit crowd in purple stage light.
Jesse Hoefnagels, live at Effenaar — Hit the City.
Venues
  • Paradiso
  • Effenaar
  • Paard
  • Rotown
  • Simplon
  • Ekko
  • Patronaat
  • Merleyn
Festivals
  • Paaspop
  • Noorderslag
  • Kingsland
  • Pinkpop
  • Suikerrock
  • Bevrijdingsfestival
  • Hit the City
  • Appelpop
Production

Live and shoot production

Julia Sabaté. I produced: location scouting and travel for the crew.
Directed and produced with Yassar Pardo for Kyaro (formerly Aikko)
Before

Experience and background

Kyaro

Co-founder · 2023—2026

Contemporary retail: exclusive clothing, art and sneakers for the Dutch and Belgian market. Grew it to two stores and a warehouse with a team of 10+. I sold my share in 2026 to focus on touring.

BSc — Organisation & Management Studies

Tilburg University · 2022—2026

Global Management of Social Issues.

View LinkedIn